Aura Fashion Brand Launch
Defining the visual language for a new sustainable luxury fashion label entering a crowded market.
Key Outcomes
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Contact UsThe Challenge
Aura needed to communicate two conflicting concepts: 'High Luxury' and 'Accessible Sustainability'. Their initial branding felt too rustic, failing to attract their target premium demographic.
Our Approach
We focused on 'Editorial Minimalism'. The strategy was to use negative space and serif typography to convey elegance, while using earth-tone color palettes to subtly signal sustainability.
The Solution
We delivered a comprehensive brand book, including logo variations, typography hierarchy, and packaging guidelines. We also directed a launch photoshoot to ensure the visual assets matched the new brand identity.
The Outcome
The launch campaign garnered 50k Instagram followers in month one. The packaging design was featured in major design blogs, establishing Aura as a serious contender in the sustainable luxury space.