GreenLeaf Eco-Packaging Rebrand
Redesigning product packaging to reduce waste while increasing shelf appeal.
Key Outcomes
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Contact UsThe Challenge
GreenLeaf's packaging was 100% recyclable but looked dull and generic on the shelf. Sales were stagnating despite the superior quality of the product inside.
Our Approach
We used 'Visual Texture'. By simulating natural textures (like leaf veins and recycled paper grains) in the graphic design, we made the packaging look premium and organic without using expensive materials.
The Solution
We redesigned the entire SKU lineup (20+ products). We used bold, flat illustrations of ingredients to add color and vibrance, ensuring the products popped on supermarket shelves.
The Outcome
Retail partners increased shelf space orders by 30% due to the improved visual appeal. Customer feedback praised the new look for being 'fresh' and 'trustworthy'.